February 2009
106 posts
Gems of Unnoticed Problems →
brocatus:
jingc:
Alex explained how Oxo, a kitchen utensil company renowned for its comfy designs, is constantly on the lookout for the gems of unnoticed problems; those unquestioned and unnecessarily difficult things people have to do everyday.
In other words, they try to solve the problems that most people have but can’t articulate or don’t notice. For example, Oxo’s solution for the...